ADULT TOYS BUSINESS MARKET RESEARCH, PROMOTING AND ADVERTISING

Apr 10, 2019

Adult products, unlike clothing or other industries, can advertise on television, because advertising seems to be spreading pornographic pornography, and it is also unfavorable for young people to grow up. Relevant documents are not allowed;

For a physical or online store that sells adult products:

How should adult products choose the market?

How should advertising be promoted?

First, considering that adult products contain new concepts, it is easy to adopt sub-cities in the market, and the city market is selected according to the following requirements:

1. The city has a large population and a large number of families, which means that the market is large;

2. The entertainment industry is developed and the nightlife is rich, indicating that there is a large real demand;

3. It is easy to accept new concepts and accept products with new concepts;

4. Like imitation and trend, can expand the product market;

5. The information industry is developed, which is conducive to advertising;

6. The development of chain supermarkets is good, which is conducive to the distribution of sales points;

7. A large floating population is conducive to the spread of new concepts.

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Second, the target customer classification (according to product variety)Adult products customers are divided into the following five categories:

1, Family couples (mainly target, 60% of product sales are completed by them, which is the object of new concept infusion)

2, sexual service providers (passive and active acceptance of the aggregate, accounting for 10% of product sales)

3, swindlers (there is a sense of active prevention, accounting for 5% of product sales)

4, self-protector (with active prevention awareness, accounting for 15% of product sales)

5, sexually transmitted diseases patients (launched therapeutic products)

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The main means of publicity (focus on the consumer's acceptance and purchase of products, highlighting the expectations of the product):

Warm propaganda of the characteristics of adult products;

Publish information about adult products on the website and post it to your personal mailbox;

Publish YouTube product videosHost a passion party to promote adult products;

Use other social medias to indirectly promote.

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For more sales tips, continue our next blog post ......

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